Open to:Undergraduate or Graduate Level
Prerequisites:Entrepreneurship,Introductory Marketing
Course Format:Individually Paced
Prerequisites:Typically 3 months
Course Code:MVM
This course will help students to get familiar with the topic and gain necessary skills to perform well in online and viral marketing. Terms like buzz creation, media leverage, network marketing and word of mouth advertising are all known as viral marketing when used on the internet. Using viral marketing strategies, one can expect to boost their business. In this course, students will also review case studies on viral marketing used in real-world scenarios.
  • Introduction of Viral Marketing
  • Elements of Viral Marketing
  • Viral Marketing Case Studies
  • Forms of Viral Advertisement
  • Advantages of Viral Advertising
  • The future of Viral Marketing
  • Case Studies, Project, and Final Research Paper
During the tutorials or seminars, the student will work on case studies and discuss various strategies and techniques.
This course requires a properly maintained computer with high-speed internet access and an up-to-date web browser (such as Chrome or Firefox) and must be capable of viewing or downloading videos. The student must be able to communicate with the instructor via email or skype.

This course uses an asynchronous mode and students are provided with tiered video and self-guided learning modules. Live online interaction with the instructor can be arranged. The “on-site” classroom works on standard computers and instructor-led exercises, seminars, and workshops if applicable.

Most course lectures may be viewed on mobile devices, but in some cases, assignments and quizzes must be completed on a desktop or laptop computer.
In fulfillment of the course, students are required to take the final examination, as well as an end-of-course project or research paper.

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